At Paws & Purrs we believe that pets make the world a better place. 

Whether your pet is your baby, a mate, a work colleague or a cherished family member we want to hear from you.  Paws and Purrs is an online community where you can tell us more about you and your pet, share ideas with other pet owners and give feedback on petcare products and services by taking part in surveys and discussion forums.  Our promise to you is to listen to your ideas and share what we learn back with you. 

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Why Join?

You will influence the offers that the Mars Petcare brands behind the Paws & Purrs community ultimately take to market.
You will be among the first to know about some of the new petcare ideas that we are thinking of – sometimes before they are even released publically.
You will have the chance to win great prizes by participating in surveys and forums.
You may be invited to attend focus groups or other special events.
You will receive exclusive information via our special Paws & Purrs quarterly newsletter.


What is an online research community?
An online research community is a group of individuals with similar interests, and experiences, who have voluntarily chosen to participate in online research studies about various topics related to their common interests.

What is the Paws & Purrs Community?
The Paws & Purrs community is a group of Australians who are dedicated to shaping the future of Petcare in Australia. Community members have the opportunity to share their opinions and ultimately influence the products that Mars Petcare offers in the Australian petcare market.

Who is on the Paws & Purrs Community?
Members of the community reside in Australia and are interested in sharing their opinions on topics relating to petcare.

What are the requirements to join the Paws & Purrs Community?
As long as you are interested in influencing the products, services and experiences in the Australian petcare market, we are keen to hear your views. Memberships are limited, and subject to successfully completing the profiling survey.   In order to be a member of the community, when registering you also need to opt in to receive marketing materials from Paws & Purrs.

How many surveys do I have to complete?
We encourage participation in as many studies as you are invited to take. The more studies you participate in, the better your chances are of winning one of the monthly prize draws.  In order to be considered an active member of the Paws & Purrs Panel we ask that you participate in at least three studies per year. If you don’t manage that don’t worry – at the end of the year we may just ask you to confirm that you wish to continue as a member of Paws & Purrs

How do I complete a survey?
You will be e-mailed a unique URL address for each survey. Simply click on that URL or cut and paste it into a web browser of your choice and complete the survey form online. Survey length is closely controlled to minimize the use of your time.

How long will I have to complete each survey?
You will typically have anywhere from 48 hours to one week to complete each survey.

Who do I contact if I have a technical problem?
Click on the “Technical Support” link which is located at the bottom of this webpage.